For example Apple, Facebook, Amazon, Tesla and Microsoft are all great companies, but their price (their market cap) is too high, and therefore to me they are not investment “opportunities”.
When I approach an analysis of a company in order to see if it’s an investment opportunity I generally have to check 2 things: that it’s a great company, and that the price is good. That number (five percent) to me says a lot about the quality of the company - only 5% of the paid users leave every quarter, which means 95% stay, which means Spotify truly delivers value to its customers.
Because Spotify is a company that’s built on subscriptions, the first thing I checked is the churn rate of their Premium users (just to see I’m not alone in how I feel about the product).
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